Crask, Melvin R.: search on Z-Library

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1

Market valuation models of the effect of advertising and promotional spending: A review and meta-analysis

Margy P. Conchar, Melvin R. Crask, George M. Zinkhan

Journal:

Journal of the Academy of Marketing Science

Year:

2005

Language:

english

File:

PDF, 1.40 MB

english, 2005

2

The Modern Feminine Life Style

Fred D. Reynolds, Melvin R. Crask and William D. Wells

Journal:

Journal of Marketing

Year:

1977

Language:

english

File:

PDF, 1.14 MB

english, 1977

3

Typology of Main Message Strategies for Television Commercials

Laskey, Henry A., Day, Ellen, Crask, Melvin R.

Journal:

Journal of Advertising

Year:

1989

Language:

english

File:

PDF, 1.05 MB

english, 1989

4

Typology of Main Message Strategies for Television Commercials

Henry A. Laskey, Ellen Day and Melvin R. Crask

Journal:

Journal of Advertising

Year:

1989

Language:

english

File:

PDF, 1.24 MB

english, 1989

5

Validation of Discriminant Analysis in Marketing Research

Melvin R. Crask and William D. Perreault, Jr.

Journal:

Journal of Marketing Research

Year:

1977

Language:

english

File:

PDF, 587 KB

english, 1977

6

Protection motivation theory: An extension of fear appeals theory in communication

John F. Tunner Jr., Ellen Day, Melvin R. Crask

Journal:

Journal of Business Research

Year:

1989

Language:

english

File:

PDF, 722 KB

english, 1989

7

The Modern Feminine Life Style

Reynolds, Fred D., Crask, Melvin R., Wells, William D.

Journal:

Journal of Marketing

Year:

1977

File:

PDF, 560 KB

1977

8

The Gatekeeper Appraiser's Role in an Era of Higher Energy Prices

Richard L. Haney Jr., Melvin R. Crask, Hans R. Isakson

Journal:

Real Estate Economics

Year:

1978

File:

PDF, 1.59 MB

1978

9

Stability or change in marketing methods?

Clyde E. Harris Jr., Richard R. Still, Melvin R. Crask

Journal:

Business Horizons

Year:

1978

Language:

english

File:

PDF, 493 KB

english, 1978

10

Hidden Cost of Federal Energy Legislation

Richard L. Haney, Jr., Melvin R. Crask and Hans R. Isakson

Journal:

California Management Review

Year:

1979

Language:

english

File:

PDF, 943 KB

english, 1979

11

Diagnostic Screener for Compulsive Buying: Applications to the USA and South Korea

HYOKJIN KWAK, GEORGE M. ZINKHAN, MELVIN R. CRASK

Journal:

Journal of Consumer Affairs

Year:

2003

Language:

english

File:

PDF, 71 KB

english, 2003

12

Validation of Discriminant Analysis in Marketing Research

Crask, Melvin R., Perreault, William D.

Journal:

Journal of Marketing Research

Year:

1977

Language:

english

File:

PDF, 1.14 MB

english, 1977

13

Validation of Discriminant Analysis in Marketing Research

Crask, Melvin R., Perreault, William D.

Journal:

Journal of Marketing Research

Year:

1977

File:

PDF, 1.14 MB

1977

14

Mail Survey Response Rate: A Meta-Analysis of Selected Techniques for Inducing Response

Richard J. Fox, Melvin R. Crask and Jonghoon Kim

Journal:

Public Opinion Quarterly

Year:

1988

Language:

english

File:

PDF, 409 KB

english, 1988

15

A SIMULATION MODEL OF PATRONAGE BEHAVIOR WITHIN SHOPPING CENTERS

Melvin R. Crask

Journal:

Decision Sciences

Year:

1979

Language:

english

File:

PDF, 786 KB

english, 1979

16

Mail Survey Response Rate: A Meta-Analysis of Selected Techniques for Inducing Response

Fox, Richard J., Crask, Melvin R., Kim, Jonghoon

Journal:

Public Opinion Quarterly

Year:

1988

Language:

english

File:

PDF, 1.13 MB

english, 1988

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